Find Growth Gaps vs Competitors | Competitor Scanner

The Problem

You know competitors are growing faster. You can see it in their traffic, their customer base, their momentum.

But when you try to figure out exactly what they're doing differently, you get vague answers: "Better marketing." "More content." "Stronger brand."

What you need are specific gaps — the exact opportunities they're capturing that you're not.

Most gap analysis is too broad or too narrow:

Too broad: "They have better SEO." Okay, but what does that mean you should do?
Too narrow: "They rank for keyword X." Great, but is that keyword worth targeting?

What you need is prioritized gaps — opportunities that are both significant and actionable.

You find 50 things they do that you don't. Now you're overwhelmed instead of focused.

They have a feature you don't. But is that feature driving their growth, or is it irrelevant?

You try to copy everything they do. You lose what makes you different.

Good gap analysis answers three questions:

Which search terms, customer questions, and market segments are they owning?

Is this a high-value opportunity or a nice-to-have?

Is this a quick win, a medium-term project, or a long-term investment?

The best gaps are high-value and fast to close.

Use multiple tools to identify gaps, estimate their value, and prioritize them. Takes days. Requires expertise.

Compare your site with a competitor's and get prioritized gaps across demand, content, and execution. Takes minutes.

See how gap analysis helps prioritize your growth roadmap and validate investment decisions.

Discover which opportunities to focus on when you have limited time and resources.

Get prioritized gaps to justify roadmap decisions and align your team on what matters.

Deliver prioritized gap analysis to clients without weeks of manual research.