A practical approach to understanding what makes their website work — and what you can learn from it.
You visit a competitor's website. It looks professional. The messaging seems clear. They're getting traction.
But when you try to figure out why it works, you're not sure what to look for. You end up with surface observations: "Nice design." "Good copy." "They have a blog."
None of this tells you what to do differently.
Most people analyze competitor websites by looking at what's visible: design, features, pricing. But that's not what drives results.
What actually matters is invisible: search intent they're matching, demand they're capturing, positioning decisions they've made.
Surface-level analysis gives you surface-level insights.
A beautiful website that doesn't convert is worse than an ugly one that does.
You analyze their homepage, but most visitors arrive through blog posts or landing pages you never see.
You see they have a pricing calculator. You build one too. It doesn't work because you didn't understand why theirs does.
Good website analysis answers these questions in order:
Which search terms drive traffic? What pages rank? What demand are they capturing?
What audience does their messaging target? How specific is their positioning?
Which pages exist for awareness, consideration, decision? How complete is their funnel?
Page speed, mobile experience, content structure, CTAs. Are the basics done well?
Start with demand, end with execution. Most people do the opposite.
Use SEO tools, analyze SERPs, map their content, check technical factors. Takes hours. Requires expertise.
Compare your site with theirs and get structured insights across demand, positioning, coverage, and execution. Takes minutes.
See how competitive website analysis helps validate your positioning and content strategy.
Learn MoreDiscover how to compete by understanding exactly what makes their website effective.
Learn MoreGet decision-ready insights to justify website improvements and content investments.
Learn MoreDeliver structured website audits to clients without spending days on manual research.
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