Competitor Scanner

Find SEO Gaps vs Competitors

Discover the search visibility opportunities your competitors are winning that you're missing.

The Challenge

You know competitors rank higher in search. You can see they're getting traffic you're not.

But when you try to figure out exactly what SEO opportunities you're missing, you get lost in keyword lists, backlink reports, and technical audits.

What you need are specific SEO gaps — the exact search visibility opportunities worth pursuing.

Why Most SEO Gap Analysis Misses the Point

Most SEO gap analysis gives you one of two extremes:

Too granular

A spreadsheet with 500 keywords they rank for that you don't. No sense of which ones matter.

Too vague

"They have better content." "They have more backlinks." Okay, but what should you do about it?

What you need is prioritized SEO gaps — opportunities that are both valuable and achievable.

Common Mistakes in SEO Gap Analysis

Mistake #1: Chasing every keyword they rank for

They rank for 1,000 keywords. You try to target all of them. You dilute your focus and achieve nothing.

Mistake #2: Ignoring search intent

You find a keyword with high volume. You create content. It doesn't rank because you missed what searchers actually want.

Mistake #3: Focusing only on keywords, not pages

You optimize for keywords. But you don't ask: "What pages do we need that we don't have?"

How to Identify SEO Gaps

Good SEO gap analysis answers four questions:

1. What search demand are they capturing?

Which keywords, topics, and search intents are they ranking for that you're not?

2. Which gaps are high-value?

Is this a keyword with real commercial intent, or just vanity traffic?

3. What content do you need to create?

Which pages, topics, or formats are missing from your site?

4. What's the fastest path to ranking?

Can you rank quickly, or is this a long-term investment?

The best SEO gaps are high-intent, achievable, and aligned with your positioning.

What You Get from SEO Gap Analysis

  • A prioritized list of keywords and topics to target
  • Clear understanding of which pages to create or improve
  • Confidence in where to invest your content efforts
  • A roadmap of quick wins and strategic SEO moves

How to Find SEO Gaps

The manual path

Use SEO tools to export keyword gaps, analyze SERPs, estimate difficulty, prioritize opportunities. Takes hours. Requires SEO expertise.

The assisted path

Compare your site with a competitor's and get prioritized SEO gaps with clear recommendations. Takes minutes.

One of the fastest ways to find SEO gaps is to compare your site with a competitor and see prioritized opportunities you can act on.

Explore by Role

If you're a SaaS founder

See how SEO gap analysis helps validate your content strategy and prioritize SEO investments.

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If you're an indie maker

Discover which SEO opportunities to focus on when you have limited time and no SEO background.

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If you're a growth leader

Get prioritized SEO gaps to justify content roadmap decisions and align your team.

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If you're a growth agency

Deliver prioritized SEO gap analysis to clients without days of manual keyword research.

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